Skincare you can read. The full formula with percentages — on the packaging, on the site and on the receipt.
See formula no. 4
We publish not an «innovative complex» but a line: niacinamide, 5%, synthetic, Switzerland. The percentages add up to the second decimal — the total is always 100.
41 ingredients across a range of 12 products. There is no fragrance in any of them: a pleasant smell means another 30 lines in the composition and the main source of reactions.
The routine is built around the state of your skin and the water in your city, not around the season or what happens to be in the warehouse.
| Ingredient | Share | What that is | What it does | Origin |
|---|---|---|---|---|
| WaterAqua | 76,2% | The base. Purified by reverse osmosis, conductivity checked in every batch. | Prepared on site | |
| SqualaneSqualane | 8,0% | Holds the barrier without leaving a film. Non-comedogenic, suits oily skin. | Sugar cane | |
| GlycerinGlycerin | 6,0% | Draws water into the upper layers. The working share starts at 3%. | Plant-derived | |
| NiacinamideNiacinamide | 5,0% | An even tone, less visible pores, less shine by evening. | Synthetic, Switzerland | |
| PanthenolPanthenol | 3,0% | Takes away the tightness after washing and after acids. | Synthetic | |
| Beta-glucanBeta-Glucan | 1,0% | Calms redness. It works slowly: the effect shows in the third week. | Oat | |
| AllantoinAllantoin | 0,5% | Soothes, helps the skin get through retinol and acids. | Synthetic | |
| TocopherolTocopherol | 0,3% | An antioxidant. It also protects the squalane itself from oxidising. | Soy, non-GMO |
It changes with the water, the heating, sleep and age. Check once a season — and change the routine rather than the brand.
Tight within ten minutes of washing, flaking at the sides of the nose.
The T-zone shines by lunchtime, pores are visible, foundation «disappears».
The forehead and nose go oily while the cheeks dry out and redden in the cold.
Reacts to a change of water, a rough towel and half of all new products.
Oily and flaking at once, dull, fine lines by evening.
What you get is not a «moisturising set» but a routine: what, when, in what order and why exactly so. With percentages and an honest note if some step is not for you.
If the answers show that you need a doctor rather than a serum, the questionnaire will say so and will not offer to sell you anything.
What happens to your skin twenty minutes after washing, if you apply nothing?
It does not squeak and does not foam to the squeak. It softens hard Moscow water.
The workhorse of the range. Tone, pores, shine by evening. Morning and evening.
For dry cheeks and winter. Dense, but with no film and no shine.
Twice a week, no more. The product page has a six-week introduction calendar.
No white cast and no scent. It sits under foundation and does not pill.
For sensitive skin: eight ingredients, not one of them surplus.
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92 daysI bought it because of the composition — it is the first time I have seen percentages rather than a «complex of actives». The T-zone calmed down by the end of the second month, the cheeks stopped flaking. The pipette was stiff for the first few days, then it loosened up.
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45 daysI came here after everything was stinging. The composition is short, and that is what does it: the redness after washing goes in a couple of minutes rather than an hour. There is no scent at all — for me that is a plus.
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150 daysThe questionnaire honestly said that I do not need acids yet, and did not try to sell them — that won me over. The cream did its work in winter, but in summer it is heavy: I am waiting for the promised light version. A point off for the delivery time.
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60 daysI used to wash «until it squeaked» and wondered why I was oily by lunchtime. This gel is mild, and there really is less shine. The marks from spots go slowly, but they go — I take a photograph every fortnight in the same light.
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120 daysFor years I bought richer and richer creams when what I needed was to hold water. The SPF is the only one that does not sting my eyes by the third hour at the screen and does not go white in flash photographs.
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84 daysI have rosacea, so I read every label for ten minutes. This one I read in forty seconds — and bought it. The redness on my cheeks is more even, the flushes after the gym are shorter. It does not replace a doctor, of course.
Every batch goes to an independent laboratory: microbiology, pH, stability at +40 °C. The report sits behind the QR code on the base of the bottle — the same document we see ourselves.
Vitamin B3. It works from 2%, the optimum is 4–5%. Above 10% it often tingles without adding to the result.
A light lipid from sugar cane. It does not oxidise and does not block pores. Not to be confused with squalene — that is a different substance.
A preservative. It is in the composition — and that is a good thing: without one, an opened jar hosts anything you like within a month.
The label says nothing about quality. Other preservatives took their place — simply ones the buyer knows less well.
One word in a composition can hide up to thirty substances. The maker is not obliged to disclose them. We simply do not use it.
The term is not regulated. Nettle on a list is natural, and it causes a reaction more often than synthetic panthenol.
Three minutes, twelve questions, the routine by e-mail. Buying nothing as a result is a normal outcome: we will say so if there is nothing to buy.